I developed a new logo for my client Toad Hall Bookstore in Rockport, MA. It is unique in that it is both a nonprofit organization, and a retail bookstore) Their problem was that their original 1972 logo was in desperate need of an update. The original logo was a non-vector file with limited usage. They wanted more flexibility of usage including web and premium items.

The solution called for a completely redrawn Mr. Toad to make him more active in appearance I updated the type and added color. The file was built in Adobe illustrator as a scaleable vector.