Logo redesign project for a counseling and therapist practice in Lynn, MA. The original logo was interesting but was not created in a vector format, so it was largely unusable for anything but web applications. The first part of the job was recreating the existing logo in a vector format.

After looking at the reconstructed logo, the client decided that it could use some simplification and a color change to something a little less “pharmaceutical” looking.

The original logo

The logo reconstructed in a vector and somewhat simplified format

After a lot of trial-and-error, an aqua and silver combination was chosen as the final color combination. The new logo retained most of the original design elements , bu the new colors lightened the tone and feel.

The new logo color combination